Kari is the exploration of technology and innovation
turned fashion brand. 

 

A PHD student in Scotland developed a method to turn wood into fabric. The result is a denim-like material perfect for bold prints. We took the idea of "wooden jeans" and visualized a premium denim brand. 

 
 

Branding

 

Lookbook

 

Model (and Communications Strategist): Whitney Keller

The Kari branding and lookbook are a small part of a larger project with
Copy Writer: Blakely Jones
Creative Technologist: Elyse Jalbert
Communications Strategist: Jeremy Chacich
Creative Brand Manager: Danforth Hoover
Art Director: Sean Burpee