Creative Strategist and Designer at Redscout NY
Meme Queen / Product Junkie / House Slytherin





[ student work ]


Blimpie is in need of a rebrand. While its competitors all boast a distinct benefit (fresh, fast, toasty), Blimpie lacks a unique position. What makes Blimpie different? Humongous subs. 


Rebranding, Packaging & Identity


Employee Uniforms & Handbook



Blimpie's subs are so huge, they're causing people's hunger to go missing. We place missing posters across cities with coupons promoting the new menu. Billboards also reinforce the absurd size of Blimpie's new subs.


Art Director: Lauren Albee
Copywriter: Jimmy Burton
Copywriter: Gabe Sherman