[ student work ]

 

Blimpie is in need of a rebrand. While its competitors all boast a distinct benefit (fresh, fast, toasty), Blimpie lacks a unique position. What makes Blimpie different? Humongous subs. 

 
 

Rebranding, Packaging & Identity

 

Employee Uniforms & Handbook

 
 

Campaign

Blimpie's subs are so huge, they're causing people's hunger to go missing. We place missing posters across cities with coupons promoting the new menu. Billboards also reinforce the absurd size of Blimpie's new subs.

 
 

with
Art Director: Lauren Albee
Copywriter: Jimmy Burton
Copywriter: Gabe Sherman